Communication / Crisis Management / PR

Reputation Management During a Crisis

Reputation is probably the most valuable asset of any company according to Reputation 911. When people think about a company or their products, it is really the consideration of the company’s reputation that is at the forefront of their mind. That reputation is what recruits staff, achieves higher prices and keeps customers. A reputation of … Continue reading


Ruined Holiday Spirit?

Big-money department stores are opening earlier this Thanksgiving to meet what they call “customer demand” for special sales on hot holiday items. Only a couple years ago, virtually no stores were open on Thanksgiving Day. This year, Walmart, Sears, Kmart, and Toys ‘R’ Us will open at 8 p.m. Target will open an hour later … Continue reading


PR Definition Change

This February, Public Relations Society of America (PRSA) set out to redefine the archaic definition previously assigned to public relations. After internal and public voting, the definition changed from, “Public relations helps an organization and its publics adapt mutually to each other,” to “Public relations is a strategic communication process that builds mutually beneficial relationships … Continue reading

Communication / PR

More Bad News for Armstrong Following Doping Scandal

It hasn’t been a great year for Lance Armstrong, to say the least. After the U.S. Anti-Doping Agency released a report detailing evidence of doping allegations against the former bicyclist, Armstrong decided to resign as chairman for his cancer-fighting Livestrong foundation and Nike announced its choice to terminate his contracts. Imagine working with someone who … Continue reading