Well, Donald Trump is back in the news again making headlines this time for taking his personal opinion on the presidential election to Twitter in a rather not-so-elegant way.
“He lost the popular vote by a lot and won the election. We should have a revolution in this country!” Trump tweeted, followed by: “The electoral college is a disaster for a democracy.”
Nothing new for Donald Trump. However, what is new is Trump has deleted a few of those tweets. Which bags the question, when is deleting tweets ok?
Michael Sebastian offers good strategies for when to delete a tweet in his post “When brands should delete tweets” on PR Daily. Sebastian says to delete a tweet if it was meant for your personal account but was tweeted from your company or client. However, if a follower retweets it before you have the chance to delete, issue an apology immediately. Other ok’s for deleting tweets include offensive language or pictures, typo or grammatical error, a direct message that was meant to be private and lastly if the tweet was unfinished. On the whole, it is best to avoid politically charged tweets.
The question that still remains is: to delete or not to delete? Should organizations and celebrities delete a tweet after it becomes clear they’re in the wrong? From a PR perspective I believe not deleting the tweet is the best solution. Facts change quickly when news is breaking and that can eventually lead to errors. Trump should own his error, not hide from it. Instead of deleting the tweet, he needed to accept the error and explain himself.
I can certainly understand both sides, but I would ultimately argue that either way Donald Trump comes out a winner because we’re clearly wasting our time and print space talking and writing about him.