Communication

Resisting Social Media Platforms

Living in a world where we are all socially connected 24/7, there is no wonder we feel overwhelmed and lacking time to get things done. Social media has taken over a vast majority of our everyday lives, whether it’s Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, Instragram, blogging or any other popular platform.

A study done by the University of Chicago Booth School of Business discovered that “the desire to check social media platforms like Facebook, Twitter and Pinterest were among the toughest-to-resist temptations – equivalent to cigarettes and sex.” The study also points out that the temptation to visit social media sites is due to the high availability. I always have my iPhone and iPad right next to me and a million tabs open on the Internet. All of these waiting for me to check my social media sites with the click of a button.

I recommend deciding when you have time to dedicate your attention to social media and stick to those times. Ashley Zeckman notes that Saturday is the best day to share on Facebook and noon is the most effective time to post. To also help resist the urge to check your social media platforms delete the apps off of your phone, iPod, iPad, etc.

If you’re anything like me, staying focused is almost impossible these days and the addition of social media sites has only made it worse! Devote all of your attention to one task. Don’t try to multi-task or become distracted from the task at hand. It not only decreases stress levels but increase the quality of your work. As we all know, time costs money and it’s expensive! Utilize social media but avoid it as a distraction.

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